Two years ago we started OEM. We mapped out five years of product releases, category expansions, milestones. We kept this long piece of paper taped on the wall by our desks, up in our little office loft. It was a reminder of the ambition, the vision we have for OEM. Of course everything changes after launch. COVID happens, formulations take longer than expected, CBD ironically becomes a headache, production issues, misprints, flakey suppliers, etc… But the vision remains. Even though we might take a different route to get there. So this message is to you. Thank you for following our journey. For subscribing or purchasing. We’re a two person team and your support means everything to us.
All we want to do is build things. Kids with legos. But seeing an idea come to life has a price tag, and after a while you start to see your ceiling — there’s no time, not enough money, you aren’t good enough… What if we push an idea all the way to the cusp of reality. Let it teeter on that edge. We’ll sit on our cliff with one finger at its back. Maybe a crowd will form down below, ready to catch it. First time we met Vadik was at a coffee shop in Hollywood. We talked about being immigrants and dealing with visas, Rivians, our upcoming trade show, audio helmets, a future that felt out of reach. His calm demeanor and thoughtful responses made everything feel more attainable. The OEM + Vadik “Frequency” PDF explores a few of these ideas — for the individual, for your environment, for the community, and for the world. We imagine an experience that isn’t just about healing the self. It’s about creating a healthier life for everyone.
View PDF
When we first formulated our drink we thought it was perfect. As we grow and tell our story we welcome more people into our extended team: brokers, distributors, formulators, ingredient manufacturers, co-packers (facility that helps us blend and fill our cans), warehouses, logistics. We learn so much from everyone we talk to at demos, trade shows, events — hundreds, maybe thousands of people — and through all of this we’ve discovered better ways to do things, better ingredients, refined our taste buds, and obsessed over every detail.
We source every ingredient ourselves — buying barrels of powders and liquids, empty cans and even the ends, printed sleeves, trays, and booking semi-trailers to lug our materials back and forth from LA to Vegas. We need legal paperwork and contracts, insurance, documentation, certificates of analysis of every ingredient. The number of moving parts involved in creating this single end product is... a lot. It’s also extremely capital intensive. We’re a two-person team, but the total number of people who touch this process could be in the hundreds. We were naive getting into this, but maybe that worked in our favor.
We ran this batch with a new co-packer in Vegas — one with a much better and bigger facility — but because our run was so small they had to squeeze it between larger jobs and couldn’t tell us exactly when it would be. They called us at 9am to tell us they’re running it at 3pm, so we packed ourselves in the car and drove 6 hours to Vegas. The run ended up being at 2am because their CO2 tank blew up.
As many would understand, we want to make things “perfect” before we put it out. Every little thing needs to be 100% just right. It’s tough to let go of this, but we’ve learned along the way that it’s actually better to put something out into the world and redesign and adjust as we go. MVP (Minimal Viable Product) allows for a greater capacity of feedback and consumer input. It’s just a V1. There’s going to be V2, V3, V4…
By no means is this journey complete, but we are happy to share our most recent iteration of the OEM Rehydrating Drink. After demo’ing our drink in grocery stores and events, we got valuable feedback about sugar preferences — we reduced our sugar to 5g, refined our electrolyte and mineral blend, and still kept our great taste. We also made the decision to remove CBD — an incredible ingredient, but also an expensive one that forced us to charge customers more. By removing it we’ve been able to lower our prices by 30% to $3.49 a can, making them more accessible. Without the CBD, we can also sell our drink to more retailers, making it easier to buy off-the-shelf.
Recently we’ve been fortunate enough to be part of amazing local shops like Psychic Wines, Ancient Ritual, Canal Market, Sip Snack, Regent Coffee, and more. The support we’ve had from a small group of people has kept us wanting to continuously improve our drink — it never gets old when someone tells us it’s the perfect drink.
We hand picked these Furoshiki from Kyoto while we were in Japan earlier this month. Furoshiki — traditional Japanese cloths used to wrap and/or transport goods — play a beautiful role in Japan’s history, dating back as far as the Nara period (710-794). A Furoshiki could perhaps be the most versatile piece of cloth you own. I learned this when I watched the store clerk demonstrate countless ways of tying the cloth, to carry a lunch, to wrap a gift, to sling over your shoulder, to carry on your wrist. She grinned back at the customer who watched in awe — the customer coming up with new situations, the clerk bouncing back with a new tie, barely looking down as her hands worked magic. Japan has an abundance of people who are passionate about niche things — the focus and dedication is admirable to someone like me who comes from a place where passions are scattered amongst hobbies, businesses, clients. This holiday season we won’t be doing a sale for OEM. Bottom line is, we’re a small business and we just can’t afford to do it. But also, we believe our products are worth every penny. We’ve invested so much into the development of these products and the brand that houses them and we’re so proud of the outcome. Instead, we will be hand wrapping any order over $100 (our new Incense Holder, Care Pack, and Hinoki Pack are great items that qualify) with the Furoshiki we picked out. We’ll also provide a blank card so that you can personalize a message to your loved one if you decide to gift it.
“I truly believe we’re only put on this earth to hang out.” — @arjununcle
Thank you to the old friends who followed our journey, the new ones who stoked the flames, the virtual ones who boosted our algo, and the friends of friends who just came for a good time. Seeing your face, shaking your hand, hugging you, made this all more real than it has ever felt before.
Love, OEM
We’ve been a little MIA over the past 2 days because power was out at our place. While it definitely made life a little more difficult and stressful, it also forced us to slow down and appreciate our non-digital world. You might have noticed us pushing this “listening to incense” idea throughout the launch. This notion is very special to us and even more so when we had no internet and no cellular, freeing up our senses to really appreciate this practice.
Incense is intricately tied to the introduction of Buddhism to Japan in the sixth century. With this came the Buddhist practice of using incense in ritual and spiritual pursuits. Those in charge of formalizing the practice adopted the term koh o kiku 香を聞く, or mon-koh 聞香 — to listen to incense.
The idea of listening to incense becomes clear when you consider the holistic values that incense brings. When we smell incense we open up our mind to all the stories it has to tell. We experience the ingredients and the journeys they made as materials that grew from the Earth. We experience the traditions of incense making that date back thousands of years. Finally, if we listen close enough we can let the fragrance free our mind of the past and the future, and guide us in this present moment.
We chose to feature Hinoki wood in our incense because of its rich, high quality fragrance known to calm the nervous system and slow down heart rates. We hope that in lighting your incense you find much more than a fragrance, but an opportunity for a meditative reset — an opportunity to find peace and clarity, to purify the mind and body.
OEM-003
- Dewey - Nadia Khan Remix – Picnic, Nadia Khan
- Iwakura
- Huit – Sky H1
- Imprint – Rhythm & Sound
- Phosphorescence On Rowing Oars At Night – Rainforest Spiritual Enslavement
- October Pt. 1 – Tim Hecker
- Thrill Wave - Remastered 2005 – Yello
- NMQ-HYT – Pendant
- Do While ⌘X – Oval
- New Style Akashi – The Bilinda Butchers
- Joyriding III – Bedouin Ascent
- Tropic Of Desire – Not Waving, Romance
- Hanoi – Freeform
- Remember When – Anders Ilar
- Sendai-1 – Biosphere
OEM-002
- Spacemelodie – Milieu
- Memory Card VII – BAKGROUND
- Almond Branch – Imaginary Softwoods
- Forgive – Burial
- Neo Piano - Unextended Version – URA
- Sanctuary – Altus
- Memory Card V – BAKGROUND
- Hyperborea – Biosphere
- Dream Song Of The Woman – Pendant
- Android Manouvres – Abul Mogard
- Deep Mid – Torus
OEM-001
- Wimborne – MLO
- Broken Clouds – Gaussian Curve
- Plonk X – Huerco S.
- CM Mix – DJ Lostboi
- No Drums – Tim Hecker
- Orbital Love – CMD094
- Levi's Synth – Khotin
- Gaussian – Com Truise
- Mono No Aware 1.1 – William Basinski, Lawrence English
- Mono No Aware 1.2 – William Basinski, Lawrence English
- Mono No Aware 1.3 – William Basinski, Lawrence English
- Mono No Aware 1.4 – William Basinski, Lawrence English
- Collage Of Dreams (Outro) – John Beltran
- Pop 7 – GAS
- With You – nthng
- The Pearl (I Know You) – Croatian Amor, Varg²™
- High-Tech Love-Life – 1991
with Modular Sound Bath
November 14 7:00-8:30PM
Chapel of St. Francis
3621 Brunswick Ave Los Angeles 90039
Mat provided. Bring blankets and pillows as desired.
